Your Trusted Full-Service Direct Mail Provider
Connecting Businesses with Customers, Seamlessly!
Target the Best Customers When They’re Ready to Buy
The 2017 DMA Response Rate Report states that when it comes to generating transactions, direct mail performs better than any other marketing medium. Put simply, physical mail is a vital tool for businesses since it engages audiences and encourages purchases significantly more effectively than digital marketing.
Direct mail campaigns are the best option for small business owners looking to increase sales and acquire new clients fast with high-quality leads.
Direct mail offers a great return on investment and is not only very effective but also reasonably priced. It is a wise marketing decision for companies of all sizes due to its combination of price and efficacy.
Our staff is prepared to assist you in developing a customized direct mailing plan that complements your corporate goals. We’ll make sure your campaign, from conception to implementation, produces quantifiable outcomes and advances your goals.
Design, Target, Print, Deliver.
End-to-End Marketing Solutions: Design, Target, Print & Distribute
We offer a comprehensive, tailored approach to your marketing needs. Our team handles every aspect of your campaign, from creative design to targeting the right audience, ensuring high-quality print materials, and executing a strategic distribution plan that guarantees results.
Creative Design
Our expert designers create custom marketing materials that align with your brand identity and captivate your audience.
Target Audience Identification
Using advanced data analytics, we define and segment your ideal audience, ensuring your message reaches the right people at the right time.
High-Quality Printing
We produce top-tier printed materials that leave a lasting impression, from brochures to flyers, business cards, and more.
Strategic Distribution
We ensure your message reaches your audience effectively, whether through direct mail, digital channels, or physical distribution.
our direct mail services
Why Choose Local Trend?
“BETTER RESPSONSE! We created Local Trend to provide our clients the very best direct mail and digital advertising platform. Our marketing drives customers to take action and inspires and motivates purchasing behavior. Local Trend uniquely combines the reach of direct mail with a HIGH IMPACT format that consumers love to read. Local Trend delivers both immediate response and long-term customer retention, attracting new clients, increasing your exposure, and growing your customer base.
High Impact Postcards
Direct mail postcards offer marketers a highly targeted and customized way to reach potential new customers and keep in touch with existing customers. A full range of services are available to help identify and target prospects by a variety of demographic factors including: Household Income, Age, Home Value, Occupation, Presence of Children in the home, and dozens more.
Targeted – Mail only to the most profitable prospects, increasing response rates and ROI.
Measurable – Know exactly when the postcard is hitting; redemption information can be analyzed to measure effectiveness of each campaign.
Personalized – To improve readership and response rates.
Effective – New mover program, customer profiling, radius, and loyalty mailings.
Letters: A Professional and Impactful Direct Mail Option
Letters are a highly effective direct mail tool, offering more space to communicate your message compared to postcards. They provide a confidential and professional tone, making them ideal for businesses seeking to establish trust with their audience. Additionally, letters allow you to include extra materials, such as flyers, magnets, or other value-added items, enhancing the effectiveness of your campaign.
Letter Options Available:
- 8 ½ x 11 and 11 x 17 sizes
- 4, 6, or 8-panel mailers
- Full-color brochures and self-mailers
Letters provide flexibility and professionalism, making them a powerful choice for your direct mail strategy.
New Mover Program
BE THE FIRST TO REACH OUT TO NEW NEIGHBORS AND INVITE THEM TO YOUR BUSINESS.
New movers and homeowners are actively searching for a variety of products and services to make their new house a home. Mailing to this group is an excellent way to introduce your business to individuals with discretionary income. These new homeowners are in a spending mode due to their recent home purchase, making them prime targets for your marketing efforts.
- Full-service “Turnkey” mail program
- New homeowner lists compiled monthly
- Database managed by location, reaching new movers closest to your business
- Printing of postcards and business reply card (BRC) tri-folds for each market
- “Print and Hold_ printing at higher, cost-efficient quantities and mail as needed
This program allows you to connect with potential customers at the perfect moment, maximizing your marketing impact.
Neighborhood Radius Mailers
TURN ONE CUSTOMER INTO MANY AROUND YOUR JOB SITES
- Target the specific neighborhoods/areas where you want to grow your business.
- Send postcards before, during, or after your jobs are completed.
- Can help improve your logistical efficiency.
This type of direct mail campaign is designed to generate local interest by reaching out to the surrounding community around your job sites. It helps build awareness, promote your services, and enhance your presence in targeted neighborhoods, turning one satisfied customer into many more potential clients in the area.
Supercharge Your Marketing with Direct Mail
Expert Marketing
Insights and Strategies for Success
Discover effective strategies for direct mail marketing, local advertising, and data-driven targeting. Our insights and real-life examples reveal how these tactics can elevate your brand’s reach and generate meaningful engagement in your community.
- On average, Americans receive 605 emails and 16.8 pieces of mail every week.
- For every 36 emails received, there is 1 piece of mail in the mailbox.
- The average lifespan of an email is 17 seconds, compared to direct mail’s lifespan of 17 days.
- 73% of American consumers prefer being contacted by brands via direct mail because they can read it whenever they want.
- 59% of US respondents enjoy receiving mail from brands about new products.
- 60% of catalog recipients visit the company’s website after receiving a catalog.
- Up to 90% of direct mail is opened.
- Prospects are 15% more likely to respond to oversized mail pieces if they have never done business with the sender.
- According to USPS, 98% of people check their mail daily, spending up to 30 minutes with their mail on a single occasion.
- 68% of marketing respondents reported that combining digital and direct mail increased website visits.
- 60% of marketing respondents said combining digital and direct mail increased ROI.
Sources: USPS, Retail Wire, Epsilon, DMA – Direct Marketing Association, USPS Future of Direct Mail
Customized Marketing
Contact Us Today for a Free Marketing Consultation
Explore advertising opportunities in our Local Trend Monthly Magazine. Our team will provide all the details and assist you in selecting the ideal ad options for your business.