Commercial Printing in 2022 and Beyond: Key Insights for Growth

Printing in 2022: An Uncertain but Promising Time

Printing in 2022 is an uncertain and highly volatile time. You have to be more ready to pivot your business structure than ever before, and give yourself the best opportunities to grow. Luckily, trends are favorable to high return on investment opportunities in printing.

Trends in Commercial Printing

E-Commerce

E-commerce has been on a steady incline for the past five years. With a few stable components, you can make e-commerce a highly-functioning asset for revenue growth.

Build a Creative Portal – Having web-to-print solutions for your clients to access from their homes is a necessary component you need to take advantage of. Even just an access point on your site for users to try different designs will keep your site fresh, customers engaged, and the revenue stream flowing.

Formatting Customization – A versatile site with high customization gives your users simpler ease of access, generating your business sales faster.

Keep It Simple – Large format printing, t-shirts, fliers, and all kinds of other printing strategies can boost your business. However, unless you have a massive and highly versatile staff, you’re not going to be able to fulfill every order on time for these different printing solutions. Keep it simple, find what you are best at, and excel in that area through e-commerce.

Bindery and Finishing

Even after COVID, bindery and finishing are on a steady incline as well. Luckily, you can even specialize in it today and allow your whole business to function almost solely off of bindery. First, you’ll just need to find which of your employees can maximize your efforts best in bindery work, including:

Laminating
Stamping
Embossing
Inkjet

Inkjet

Inkjet remains one of the industry titans that will keep you afloat through the toughest times ahead. Every business needs inkjet printing in the office and even remote settings. Elevate your commercial printing business with quick service for printing needs, hone your skills in repairing units if you can offer repair services as well, and try expanding the varieties of printing sizes you offer.

Have any questions? We’d love to speak with you about commercial printing strategies. Give us a call today to set your business apart and increase sales fast!